3 Methods to Boost Brand Perception through Exterior Maintenance Services

Maintaining exceptional customer service and providing clean and organized in-store experiences are crucial for maintaining a positive brand image. However, organizations often overlook the importance of the physical exterior of their buildings and storefronts. According to a facility management survey, 95% of consumers consider a store's exterior appearance when deciding where to shop, with more than half saying they will avoid a store if the exterior looks poorly maintained.

Facility and operations leaders can enhance brand perceptions by focusing on the spaces surrounding their facilities through services such as commercial landscaping, parking lot maintenance, power washing, and snow removal (where applicable). Outsourcing these services to a trusted provider such as Skyline can help organizations manage these services on a regional and national scale.

Here are three ways that exterior maintenance services can be used to boost brand perceptions:

  • Maintaining a clean and accessible parking area: A clean and well-lit parking area is essential for creating a welcoming and safe environment for customers and employees. Regular parking area sweeping and maintenance can improve the appearance of the business and boost employee satisfaction.
  • Enhancing curb appeal: Professional landscaping can create an aesthetically beautiful and inviting outdoor space that reflects the values and style of the organization. Regular landscaping maintenance helps prevent infestations and potential hazards from pests and rodents.
  • Keeping building exteriors clean: Regular power washing of the building, exterior windows, and surrounding walkways helps keep the property looking fresh and new by removing grime, dirt, and mildew buildup that can accumulate over time. Spotless windows improve interior visibility, which can be useful for businesses that rely on foot traffic and window displays to highlight their products.

By investing in the proper maintenance of their building exteriors with sufficient budget, facility and operations leaders can significantly contribute to their organization's overall brand strategy. This approach can lead to improved customer perceptions and increased foot traffic. Choosing a reliable service provider like Skyline not only ensures consistency across multiple locations but also allows for bundled interior and exterior services, resulting in increased savings and efficiency.



www.skylinebuildingcare.com
800-407-1377








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